But here’s what’s fascinating: while energy consumption is skyrocketing, smart organizations are turning this challenge into competitive advantage. Google just reported a 12% reduction in data center energy emissions despite a 27% increase in electricity consumption from AI growth.
Every email you send, every file you store, every AI query you run is contributing to a massive energy shift happening right now.
The reality check: Data centers currently consume 415 TWh globally – and the IEA projects this will more than double to 945 TWh by 2030. That’s equivalent to Japan’s entire electricity consumption.
But here’s what’s fascinating: while energy consumption is skyrocketing, smart organizations are turning this challenge into competitive advantage.
Google just reported a 12% reduction in data center energy emissions despite a 27% increase in electricity consumption from AI growth.
The business case is undeniable:
✅ The green data center market is exploding from $70B to $307B by 2032
✅ Energy efficiency directly improves bottom-line performance
✅ Sustainable IT practices often align with security, performance, and cost optimization
At Oryx Cyber, we’re seeing IT Services companies discover that the same systems thinking that drives excellent solutions also creates opportunities for meaningful environmental impact.
The question isn’t whether your organization will adopt greener IT practices – it’s how quickly you can integrate them into your strategic advantage.
👉 Read our article about your next steps: https://lnkd.in/g5r5BVdS
What’s been your biggest challenge in implementing sustainable IT practices? Have you found ways to balance performance requirements with environmental goals?
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